Social Media for 2025: What You Need to Know from Metricool’s Latest Study
If you’ve ever wished you had a crystal ball for social media marketing, Metricool’s 2025 Social Media Study is the next best thing!
This comprehensive report dives deep into the latest trends, data, and insights to help marketers, business owners, and content creators stay ahead of the game.
Lucky for you, we’ve made it super easy to access here at Get Local Social!
Download your free copy here!
https://www.getlocalsocial.com/social-media-study-2025.
Why This Study Matters
Social media is constantly evolving, and staying on top of the latest trends can mean the difference between a thriving online presence and getting lost in the digital shuffle. Metricool’s 2025 Social Media Study offers data-backed insights that:
Reveal which platforms are gaining (or losing) traction
Show the latest engagement and algorithm shifts
Uncover the types of content performing best
Highlight strategies that will set you up for success
Key Takeaways from the 2025 Report
Without giving too much away (because you definitely need to read it for yourself), here are a few game-changing insights from this year’s study:
Short-Form Video Still Reigns Supreme – Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate engagement rates. If you’re not leveraging video, you’re missing out.
LinkedIn is Having a Moment – The professional networking platform is seeing huge increases in content engagement, making it a must-use for businesses and personal brands alike.
AI is Taking Over! – From automated captions to AI-generated graphics, smart tools are helping marketers work faster and smarter.
Authenticity > Perfection – Highly polished, overly curated content is taking a backseat to real, raw, and relatable posts. Audiences crave authenticity now more than ever.
Paid Ads are SMART – With rising costs in social media advertising, brands are focusing on highly targeted, data-driven campaigns rather than simply increasing their ad spend.
How to Apply These Insights to Your Strategy
Knowing the trends is great, but applying them is where the magic happens! Here are three ways to put this knowledge to use:
Double Down on Video Content – If you haven’t already, start incorporating short-form videos into your strategy. Need ideas? Try behind-the-scenes clips, quick tips, or customer testimonials.
Optimize for Engagement – Whether you’re posting on Instagram, LinkedIn, or TikTok, focus on content that sparks conversations. Polls, Q&A sessions, and interactive posts are gold.
Embrace AI Without Losing Your Voice! – AI tools can streamline your workflow, but don’t let them replace your unique personality. Use them to enhance, not replace, your content strategy.
If you’re ready to check it out, download the Metricool 2025 Social Media Study today and start creating content that actually works right here on Get Local Social!
Get your free copy down below!
