Spring Social Media Trends for Austin Businesses: What’s Popping This Season?
Spring has officially sprung in Austin!
The sun is shining, bluebonnets are in full bloom, and the festival season is setting the city abuzz. For local businesses, this means it’s time to shake off the winter blues and revamp their social media game.
Whether you’re a South Congress boutique, a Rainey Street food truck, or an East Austin wellness hub, tapping into the season’s freshest trends will keep your brand thriving.
Come explore what’s hot this spring and how you can turn up the engagement on your socials with us!
1. Outdoor Content is the Best
Austin’s spring weather is unbeatable, and people are out and about enjoying it.
Showcase your business with outdoor-focused content - whether it’s behind-the-scenes footage at a pop-up market, a sunny product photoshoot at Zilker Park, or a customer testimonial filmed on the patio of your café.
Authentic, natural-light videos will capture the Austin vibe and draw in engagement.
Use trending hashtags like #SpringInAustin or #ATXVibes to boost discoverability.
2. Short-Form Video Takeover
If you’re not already using Instagram Reels and TikTok, now is the time!
Quick, engaging videos featuring spring specials, new menu items, or ‘day in the life’ snippets of your business will perform well. Bonus points if you incorporate local music or trending sounds that scream “Austin cool.”
Trend Alert:
Try the “POV” trend to highlight a customer’s experience with your brand (e.g., “POV: You just found your new favorite taco spot in Austin”).
3. Festival & Event Tie-Ins
Spring in Austin means SXSW, Pecan Street Festival, and other community-driven events. Aligning your content with major happenings will increase engagement. Whether it’s offering SXSW-themed specials, creating a “Festival Survival Kit” for your followers, or running giveaways tied to local events, connecting with what’s happening in the city is a surefire way to attract attention.
Engagement Hack:
Post an interactive Instagram Story poll: “Which Austin festival are you most excited for?” and start conversations with your audience.
4. Eco-Friendly & Local Love Initiatives
April brings Earth Day, and Austinites love supporting businesses that prioritize sustainability. Share your eco-friendly efforts—whether it’s using compostable packaging, hosting a clean-up event, or highlighting a partnership with a local green initiative.
Content Idea:
Create a carousel post featuring sustainable Austin brands and encourage your followers to tag their favorites in the comments.
5. Bold, Bright Aesthetics
Winter’s moody filters are out—spring is all about vibrant colors, playful fonts, and lively energy. Whether it’s a bright yellow backdrop for your product photos, pastel-themed Instagram Stories, or colorful, eye-catching graphics, embrace the season’s lively aesthetic to make your content pop!
Creative Boost:
Experiment with motion graphics or animated stickers on Instagram Stories to add a fun, dynamic touch to your posts.
6. Influencer & UGC Collaborations
Austin has a strong creator community, and influencer collaborations can help your brand reach new audiences.
Work with local micro-influencers to showcase your products or services. Also, encourage user-generated content (UGC) by asking customers to share their experiences and tag your business for a feature.
Strategy Tip:
Start a spring-inspired hashtag challenge (e.g., #MyAustinSpring) where customers share their seasonal favorites while tagging your brand.
Spring is the season of renewal, and your social media strategy should reflect that!
By embracing outdoor content, leveraging video trends, tapping into local events, and incorporating vibrant visuals, your Austin business can stay ahead of the game.
So, grab your camera, get outside, and start creating!
Want a clear roadmap to success? Our Social Media Roadmaps provide a step-by-step strategy tailored to your brand. We have specific roadmaps for the fashion, entertainment, food, and personal service industry!
If none of those suit your brand, we also have a roadmap good for ANY industry!
Check the roadmaps here. Or if you’re in need a more personalized approach, contact us now!
We’re always ready to help here at Get Local Social!
