Let’s be real — running a small business is a full-time job and then some. Add social media to the mix, and it feels like you’re constantly playing catch-up, stuck in a never-ending cycle of “What do I post today?!”

Honey, we’re NOT doing that anymore! It’s time to level up and become the content star you were always meant to be.

Welcome to the 60-day plan.

This is how you go from overwhelmed to on top of your game, giving you the time and freedom to run your business and still have a life.

This strategy will have your feed looking amazing and your followers clamoring for more, whether you're selling goods or services or developing your own personal brand.

Step 1: Define Your Brand and Audience (Because You’re Not for Everyone)

Before we start planning out 60 days of content, you need to know who TF you're talking to and what kind of vibe you're serving. Social media is like a party and you NEED to know who’s on the guest list.

Identify your ideal audience:

Are they trendy millennials, busy moms, or small biz owners?

Knowing who you’re talking to helps you speak their language, honey.

Lock in your brand vibe:

Are you funny, informative, sassy, or a mix of all three? Your voice needs to come through loud and clear. Don’t water yourself down trying to be for everybody.

If you don’t know who your audience is, it’s time to do a little digging.

Check your insights, see who’s engaging with your posts, and stalk your competitors (I mean, research them). Your content needs to speak to them like your bestie hyping you up at brunch. And write down 5 adjectives that describe your brand vibe.

This will help you stay consistent and keep your content feeling authentic.

Step 2: Map Out Your GOALS Like You Mean It

Before you throw up just any old post, ask yourself, what’s the goal? Are you trying to build awareness, increase engagement, or drive sales?

You don’t just post cute photos for fun - you’re here to make waves and see results. Each post should have a purpose (because we don’t do aimless over here).

Ask yourself:

Do you want more engagement, followers, or sales?
Are you driving traffic to your website or building a community?

Set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound).

Instead of saying, “I want more followers,” say, “I want to gain 500 followers in 60 days.” Instead of saying, “I want more sales,” say, “I want to boost my product orders by 15%.”

If it doesn’t align with your goals, it doesn’t get posted. Simple as that.

Every piece of content is a power move.

Step 3: Content Pillars – The Foundations of Your Feed

This is where the magic happens. Your content pillars are like your go-to categories—the main themes you’ll keep coming back to so your feed looks fire and your audience stays interested.

Here are a few common content pillars that slay:

Education/Value:

Share tips, how-tos, or industry insights that your audience can’t get enough of. (Think: “5 Ways to Increase Your Instagram Engagement.”)

Behind-the-Scenes:

Give your audience a peek behind the curtain. Show them your day-to-day, your process, or the making of your products.

Testimonials/Reviews:

Let your customers do the bragging for you. Showcase glowing reviews and user-generated content to build trust.

Engagement Posts:

Polls, quizzes, and questions are your secret weapon for getting your followers talking. (Hello, algorithm boost!)

Promos and Offers:

Don’t be shy about selling! Share discounts, flash sales, and product launches. Once you’ve got your pillars, you can start plugging them into your calendar.

Don’t worry, we’ll get to that. But first…

Step 4: Content Brainstorming like a Boss

Now that you know your audience, goals, and content pillars, it’s time to unleash your creativity and start brainstorming post ideas. This part should feel FUN.

Channel that inner boss energy and think about how to add your personal flair to every post. For each pillar, brainstorm at least 10-15 ideas.

Need help? I got you:

1. Education/Value:

Quick tips (e.g., “3 hacks to maximize productivity as a solopreneur”)
FAQs
Common mistakes people make in your industry and how to avoid them

2. Behind-the-Scenes:

A day in the life (Get personal!)
Sneak peeks of upcoming projects/products
Your workspace setup

3. Engagement Posts:

“What’s your favorite business tool?”
“Describe your ideal Saturday in 3 emojis.”
Fun polls (“Which product color should we launch next?”)

4. Promos/Offers:

Product launches
Testimonials + promo code (“See why our customers LOVE this product—use code LOVE15 for 15% off!”)

Aim for at least 30-40 content ideas that you can mix and match over the next two months. Don’t worry about perfecting each one now - you’ll refine them as you go.

Step 5: The 60-Day Calendar Breakdown

You’ve got the ideas, now let’s map them out! Here’s where you put your content into action and plan out your 60-day social media calendar like a total boss.

Week 1-2: Build Hype

• Start off strong with a mix of Educational posts and Behind-the-Scenes content.

• Use engagement posts to get your audience talking.

Week 3-4: Add Value

• Share some Testimonials and Reviewsto build trust.

• Include more Educationalcontent that establishes you as an expert.

Week 5-6: Product Push

• It’s time to sell! Push your Promos and Offers.

• Use some Behind-the-Scenes and Engagement posts to keep your feed fresh and dynamic.

Week 7-8: Keep the Momentum

• Continue with the rhythm of Educational, Behind-the-Scenes, and Testimonial posts.

• Wrap up with a big product push or flash sale at the end of 60 days.

Use a content scheduler (think Later or Buffer) to batch-plan and automate your posts. This way, you’re not glued to your phone 24/7.

Schedule 3-5 posts per week, rotating through your content pillars.

Step 6: Plan for Flexibility

Even though you’re planning ahead, you’ve still got to leave room for life to happen. Maybe there’s a viral trend you want to jump on, or a spontaneous collab comes up.

Be flexible but stay within your brand’s vibe.

Keep 2-3 “wildcard” slots open each week. This gives you the freedom to jump on trends, share spontaneous BTS moments, or promote something timely.

Don’t be afraid to switch things up if needed, but keep your eye on the prize - those goals you set at the beginning.

Step 7: Slay Your Visuals Like a Pro

Let’s talk about those visuals. Your feed needs to look as good as it sounds. A consistent, high-quality aesthetic is everything.

Consistency is queen/king

Use your brand colors, fonts, and style across your posts.

Variety is key

Mix it up with photos, videos, quotes, and carousel posts.

High-Quality Visuals

Invest in good lighting, crisp photos, and pro-looking graphics. Canva is a godsend for making stunning visuals that slap.

Plan a monthly content shoot where you gather all your photo and video assets for the month. This saves you time and ensures you’ve got a stockpile of killer content.

Step 8: Automate That Sh!t

What’s better than a 60-day plan?

A 60-day plan that runs itself. Automate as much as possible so you can focus on running your business, not glued to your phone posting every day.

Automate:

Tools like Later, Buffer, or Hootsuite are your new BFFs. Schedule your posts in one go, then let them roll out while you sip your latte.

Delegate:

If planning, posting, and managing content is not your jam, hand it over to the pros (like, ahem, Get Local Social 😉).

We’ll handle your content calendar and make sure your feed stays.

Step 9: Measure, Adjust, Repeat

After 60 days of serving up epic content, it’s time to check the receipts. Analyze your metrics - what worked, what didn’t, and how close you are to smashing those goals.

Look at:

Engagement rates (likes, comments, shares)
Follower growth
Website traffic and sales
Top-performing posts (repurpose that magic!)

Adjust your next 60-day plan based on what slayed and what didn’t. The more you review and adjust, the more you’ll refine your strategy.

That’s how we stay on top.

Final Thoughts

Planning 60 days of social media content might seem like a huge task, but with a little strategy and a lot of BBE (baddie biz energy), you’ll crush it.

Remember, this is your brand’s time to shine, so make every post count, have fun with it, and don’t be afraid to get creative.

Need help mapping out your next content cycle?

Hit up Get Local Social—we’ll make sure your social media presence is just as unstoppable as you are.

Contact us today to get started with a social media strategy that’s smart, scalable, and guaranteed to deliver results. Your audience is waiting—let’s make sure they see you.

Contact us today!

How to Plan Your Social Media Game: 60 Days of Content The Way You're Supposed To